The game’s wealthy historical past with luxurious watches

For those who’ve ever watched System 1, likelihood is you’ve seen promoting for luxurious watches equivalent to Rolex. However how did the game develop into a watch model haven?

System 1 and the world of luxurious watches share a novel bond. In each fields, success is decided by meticulous craftsmanship and dependable accuracy. System 1 is hyper-focused on timing, the place a couple of hundredths of a second will be the distinction between beginning on the entrance of the grid and beginning on the third row.

There may be actually no scarcity of cash in System 1, and the glitz and glamor of the encompassing spectacle are simply as necessary to the fan expertise because the race itself. The exclusivity and worldwide enchantment of the game are engaging to a number of markets, together with the posh timepiece market.

These days, we see promoting for watches all around the sport. At one of many turns of your favourite observe, you’ll most likely see the enduring inexperienced and yellow Rolex signage. Richard Mille is proudly displayed on the liveries of McLaren and Ferrari. IWC is stamped on the fits of Lewis Hamilton and George Russell.

Check out the wrists of the drivers once they aren’t of their vehicles; likelihood is they’re sporting a timepiece value tens, if not a whole lot, of hundreds of {dollars}. In actual fact, the one time you received’t catch a driver sporting a watch can be throughout a race. That is partly as a result of current jewellery ban, together with the truth that drivers have to get rid of as a lot weight as attainable.

How did the world of timepieces infiltrate the top of motorsports? Let’s check out the historical past of watches in racing.